BOOK: BLUE OCEANS

This about a book to create uncontested business.

Many business is focus fighting with competitors. Competitor has a faster speed, the company will come with a even faster speed. Competitor has low price, the company will come with a lower price. This is want happening in the most market. In the book, this competition is referred as the RED OCEAN (red is linked to blood, so bloody ocean).

Blue ocean is about creating  uncontested competition. Don’t you think it is great? UNCONTESTED competition!!! That mean you have to create a business that competitor cannot even compete at all!

How? ….. Erm … read the book.