In this book, I have learnt that to have sense of urgency you need to clearly understand the environment. Only by understanding that you know its importance of change.
For example, if you are a customer support team in the company. Daily working very hard in the small cubicle, reply emails, answering calls. But you do not know what going on outside the company.
What is your competitor doing? What is the market responding to the company’s product. Without know all these, your work is just an routine work – not much difference comparing with robot.
If you understand, you will know what you need to do to give the company its cutting edge by your effort.
Human or ROBOT?
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